Who We Are
Walker
Racing Enterprises offers a unique and exciting marketing opportunity
that partners their clients with the fastest growing sports industry
in the United States. The NASCAR Weekly Racing Series, presented
by Dodge, is a nationwide short track championship program. This
series is experiencing a surge in interest and support from companies
seeking to reach this vast group of racing enthusiasts. According
to Gary Nix, Dir. of Marketing for Goerlich's Exhaust Systems:
"The NASCAR Weekly Racing Series has a grassroots
marketing appeal. The value in the program is outstanding. It's
an opportunity to participate in a motorsports sponsorship program
that has a real, tangible element to it."
The primary driver, Randy Walker, is an experienced professional
driver with many street stock drag racing wins to his credit.
He also has had extensive training and experience with Late Models
and brings a panic free, "Cool As Ice" style of driving
to his career in stock car racing. A tough competitor, Randy also
has a good sense of humor and down-to-earth nature off the track
that has already earned him a group of fans.
Walker Racing, based in Southern California, is owned by Donya
Walker who leads the teams' public relations efforts. Other members
include: Jed Walker,
"The Iceman's" son, Mechanic/Pit Crew and Driver; Jeff Beard, experienced Driver and
Racing Instructor; JR Garcia, Team Car Chief and Driver.
A key feature of Walker Racing's marketing program is their Show
Car Program. Each sponsor is entitled to a minimum number
of driver appearances with the show car at the location(s) of
their choice throughout the year. The day is spent endorsing the
sponsor and talking racing with passer-bys. While the team is
currently targeting its program to the state of California, it
plans to offer service to many of the western states in the near
future. |
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